How can you tell if your local SEO Victoria BC strategy is needed? This is where the key word matters: “Local.” Are you able to attract customers as far away as 15 miles? Customers searching for your products or services would drive up to ten miles to reach your business. These questions can be answered if you answer “yes” to the following questions.
What is Local SEO Victoria & Why is Local SEO Important?
Local SEO Victoria is optimizing your online presence in order to draw business through local searches on Google or other search engines. Hubspot’s statistics on local SEO show that 46% of all Google searches are for information in the local area. 72% of those who used local SEO near me to search for local products or services visited a store within five-miles.
Local SEO Victoria is a viable option. If you were one of these businesses, it sure worked. Do you want to know where to begin? We’ve compiled a list of five reasons local SEO is essential to your business’ success.
Five Reasons Why Local SEO Victoria is Essential to Your Business’ Success
Reason #1 – Consumers Searching for Your Products and Services See Your Business Details
Do you remember the days when you could search the yellow pages for businesses that offered the services or products you were looking for? You can simply type in the product or service that you are looking for on your computer, laptop or mobile device. You will see the businesses offering those services or products. It will also show you all the businesses that are close enough to your current location to be able to drive there if you enter “near me”.
It’s very simple. These local SEO Victoria “near me” searches can save you time. You just need to choose the item you want, then pull up the map with directions. You’ll notice that these results are populated with online business directories much like the yellow pages from years past.
Both local SEO Victoria BC and organic SEO are important. A content marketing strategy should help your pages rank higher in search engine results for certain keywords and key phrases. This is the goal of organic SEO strategies. Local SEO Victoria is crucial for businesses serving a local community. For global businesses that attract customers from all parts of the world, it is less important.
Reason #2 – Consistently Accurate Online Directory Citations Boost Your Organic & Local Pack Rankings
Your business name, address and phone number must be listed accurately and consistent across all top-ranked local directories and citations. This information is called your NAP Data (name and address plus phone number). If the search engine bot is confident that your information matches its expectations, it will be more likely to include your business on search engine result pages (SERPs).
This seems reasonable. You might feel frustrated if Google sends you to a business you don’t know or gives you a number that is no longer in use. These basic details about your business are important for search engines to locate.
If they find the same information in multiple places, and it is all consistent and correct, they trust the data. Google and Bing may see inconsistent or confusing data. They consider the information less reliable. Search engines will be more inclined to ignore you and instead favor businesses with consistent NAP Data.
Your business site gets more links back to it from trusted, authoritative sites
SEO plays an important role in backlinks. These are links that point to your website from authoritative, trusted websites. These links validate the existence of your website and prove that it is viable in the vast internet world. Some directory citation websites add URL fields to their listings, and show these URLs as “dofollow” links. This adds valuable link equity to your website. Backlinks are used by search engines to determine domain authority. This boosts your SEO.
Another great way to get a backlink and do something worthwhile for your business is to join the local chamber of commerce. Join your local chamber of commerce. This will give you a local link back to the website and allow you to network at local events. You might also find business opportunities or additional backlinks at these events.
You may also want vendors and product providers to link to your site (with a dofollow URL).
Reason #4 – Your business will be closer to landing on the first page of search engine results
Search engine results pages (SERPs) take up a lot of space on the web directory sites. Local businesses that are listed in these directories receive top billing for local search queries. You don’t need to be on these lists.
It is important to learn how to get your company listed in local directories. Otherwise, you could lose valuable business. What you don’t know online could be detrimental to your business.
Although you might be the best pizza chef in town, if the guy searching for “pizza near my” doesn’t find your business, he will go to the nearest competitor. This brings us to Reason #5.
Reason #5: Your business will be eligible for third-party reviews
These are the three core pillars to rank well in the Google Local Map Pack.
What are the keywords and topics that potential customers search for on your site?
What makes your business stand out online and how well do you manage to do it?
Is your business located near the customer looking for your products and services?
We have already touched on proximity and relevance. We’ve already discussed relevance and proximity. Now let’s talk about prominence. The positive reputation and comments that your business receives on the internet. How can search engines locate this information? Many directories and citations allow customers to leave reviews and rate their experience with local businesses.
Your business will be able to benefit from this extra perk if you provide excellent service. It’s not enough just to have good reviews. It’s important to respond to any negative reviews. And, if you get a negative review, don’t sweat it. Keep your cool, and respond accordingly. Try to resolve the problem as soon as possible. A simple apology is better than no response.
Here are Some More Tips for Local SEO Victoria
Local SEO Victoria BC for multiple locations: List all your staffed locations with complete names, addresses, and phone numbers on a Contact Us page of your website.
If you have 10 or fewer locations for your business, include the full name, address and phone number of each location in your sitewide footer.
Make sure your phone number is easily accessible on your website.
As you would want your directories to be consistent, ensure that your NAP Data is consistent across your website’s pages.
You will need separate pages with different content if your business has multiple locations. Do not copy and paste from one page to another.
You can customize your local SEO Victoria BC according to the type of business you are.
What you don’t know online could be a problem. Your business will lose money if it doesn’t have a local SEO Victoria strategy.
Although local SEO is a great option, it can take patience and time just as organic SEO. Many businesses employ a local SEO agency in order to get all the pieces together.
Are you worried about how to get your company’s information into business directories. Our local SEO experts will take care of this for you.
Do you need a digital marketing agency that can help you improve your local SEO? Gogiro is your local SEO Victoria BC solution!